A TV commercial production company can vaunt your production quality on advertising. When you have experts at the helm, you will have video content to promote on traditional media or using online channels. These can include television commercials.

DRTV can either be short-form or long-form. In the case of short-form, the videos are two minutes or less. Long-form DRTV tends to be longer than two minutes. They also cost more than short-form, in terms of creation and advertising.

Before entering a long-term deal with a production company, know which criteria to cover before or after scheduling a phone call. The following can help you get a better measure of the company’s quality and reputation.

Every reputable production company will have a portfolio of videos. We have one on our website, that is focused on DRTV. Some videos are compilations or demo reels. Others are individual creative ads.   

The portfolio serves two purposes: it shows you if the production company is a good match with your concepts and branding vision. Some perfectly reputable companies do not pair well with certain brands, and knowing this ahead of time reduces potential wasted effort for both parties. 

You will also see if the production company has a tangible history of providing valuable content for clients. Many companies compete for the same clients, so they have to prove that their creative development will spell success for a brand, or at least memorable content.

Not all production companies use the same processes to handle their filming. Some may want management to require authorization for every step. Others would prefer to trust the crews on each tier. 

Talent also matters. Some companies can and will hire professional actors or screenwriters to handle their performances. They may use a casting company on a regular basis to match acting to a particular role. Others may host general auditions with callbacks, which can vary quality but also find genius. 

Management will also determine how much involvement you have or desire in the production process. You will discuss this part in a kickoff call, along with budgetary concerns and vision. Some companies will let you have more involvement with each step.

TVA wants to harness creativity and direct response advertising marketing practices to deliver a great campaign for your company. We have many years of experience with corporate video production that we can apply to your brand. 

Reach out to us to learn more today, receive a quote, and get started with your campaign. TVA is ready to make your brand memorable in the public eye. Trust our creative process when it comes to direct response television and production.