With a 29-year track record of success, TVA Media Group (One of the best DRTV companies in the nation) has developed a specific protocol to distinguish which products we feel can be sold or promoted successfully through a direct-to-consumer infomercial or TV spot. It’s our proprietary DRTV Consumer Product Evaluation (CPE).
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TVA Consumer Product Evaluation Guidelines.
1Product needs to be ready to take to the masses (or at least within the next three months). We work with brands and products that have already been built. We’re not currently backing “ideas” or products still in the “development stage”.
2We prefer products and brands that have solid, protected intellectual property.
3We do not work on spec. Our client/partners need to cover at least 50% of the costs for a campaign package(including production and air time buys).