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The Salvation Army

Our DRTV campaign was the first paid advertising in their entire 141 year history. It featured James Earl Jones and Cliff Robertson and included a ½ hr. documercial, three TV and Radio spots, and a 10-minute fulfillment video called “Happiness From Living a Life Money Can’t Buy” in both English and Spanish. Western Int’l Media called it “the most moving and elegant long-form program we’ve seen to date.”

“We are extremely pleased with the results and greatly appreciate our six year association with TVA.”

Robert Bearchell, Director of Community Relations

  • Client The Salvation Army
  • Date October 13, 2015
  • Tags Case Studies & References, Direct Response, Non-Profit
  • URL View Project

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