Thanks to repeat assignments by this Washington D.C.-based PRfirm, TVA has set industry records for media placements. TVAs most recent campaign for their client resulted in thousands of placements including Good Morning America, The Today Show, CBS The Early Show, CNN (43 times), NBC Nightly News, Fox News, MSNBC, CNBC, Bloomberg TV, NY Times, and 790 broadcast affiliates with at least one station in every one of the top ten DMAs. It was seen by over 169 million viewers in the U.S. Alone, setting an all-time industry record.
CUMULATIVE USAGE SUMMARY
MONITORING PERIOD – 03/29/2004 THROUGH 04/29/2004
MONITORING SERVICES PROVIDED BY NIELSEN MEDIA RESEARCH, VMS & MULTIVISION MEDIA MONITORING
# NATIONAL TELEVISED BROADCASTS
# NATIONAL CABLE BROADCASTS
# NATIONAL BROADCASTS
# LOCAL CABLE BROADCASTS
# BROADCASTS ABC
# BROADCASTS CBS
# BROADCASTS NBC
# BROADCASTS FOX
# BROADCASTS UPN, WB, IND
# BROADCASTS UNI, TEL
TOTAL # BROADCASTS
(gross viewer impressions)
* Projected audience is based on Nielsen Households multiplied by 2.5
** Total audience is based upon est. audience figure for national broadcasts plus projected audience figure for local-market broadcasts.
Emails Received from Client:
Were a legend!
YOU ARE AWESOME!!!!!
We are very excited about the campaign!! Your team has been very enthusiastic and helpful. We look forward to working with you again!
Producer was very professional. Editing was completed in a very efficient manner and release was made available to media within hours of press conference. Mark Hirsch was very willing to provide up-dates and answer any questions that we had. Rob Volmer, Samantha Donaldson, Stacey Tearne
Our campaign last year generated over 87 million viewers with placements on The Today Show, CNN (24 times), NBC Nightly News, Fox News, NY Times, etc.
- Client Crosby Volmer International Communications
- Date October 10, 2015
- Tags Agencies, Case Studies & References
- URL View Project