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Level II Value Calculator

Level II Value Calculator

How to calculate Total Value:

In the fields below, insert what you think it would cost to produce, place, monitor and report all of the elements in your Level II Media Package.

(The results of your total vs. what we actually charge should be a pleasant surprise)

Total Audience Impressions
19 million
1 million
18 million
Total Estimate

Step 1

Estimate Production Costs

Insert your estimated costs for turn-key production including:

Concept Development / Creative Strategy

Scripting for 120-second and 60-second DRTV commercials



Camera / Lighting / Audio Crew/equipment/staff


Location scouting, fees and permits or HD Studio



On-camera Talent/Agency Fee

Art Direction/Stylist

Set Design / Props

Graphics Design



Stock Footage

Production Fee & Project Management

Digital versions of your productions for website, landing pages, Social Media and VOD

Step 2

Estimate Broadcast Media Costs

Insert a very conservative estimate of what you think it costs to air 120-second and :60 TV spots on a major cable network in a top 210 Nielsen-ranked market anywhere in the U.S., airing sometime between 6 am and midnight:

Press  to multiply your estimated cost by 10,000*

*the minimum number of guaranteed local airings in your Level II package

* =

New Total  

Step 3

Estimate Media Costs for Internet

In-flight airings onboard a major airline

TOP STORY placement for one month on the home page of one or more of TVA’s news portals such as Business World News or Health World News

Step 4

Estimate Monitoring & Reporting Costs

Monitoring and research to provide you with 3rd party usage reports showing DMA, Station, Network Affiliate, City, State, Date and Time of airings, Audience, etc. verifying the guaranteed number of placements.

Step 5

Find out the Results of your Calculations

Click on “Final Total” to total your estimates for production, media placements, and monitoring in your LEVEL II campaign package.

Broadcast Media: + Other Costs:
Grand Total :

Step 6

Find out the Results of our Calculations

Click here to see our calculations of the total value of your LEVEL II campaign package based on STAR (Strategic Tracking, Analysis and Research) reports using data from reliable sources such as AICP, Nielsen SIGMA Service, Nielsen Media Research, Arbitron, Spot Quotation and Data, Inc. (SQAD), Standard Rate & Data Service (SRDS) and Bacon’s Information, Inc.

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