How Does TV Advertising Work? Basics Of TV Commercial Ads
Small businesses can earn a fair return on investment when creating a television advertisement. They can feature on local or national channels, and streaming services have offered a new means of reaching your audience. You may wonder how TV advertising works; we have all the answers. The basics of TV commercials can help you find a structure.
TV Advertising Basics
First, you need to tell a story within the limited time you have. Some ads, called TV spots, run for as little as 15 seconds. Others can take as long as a minute. Your narrative has to catch the audience’s eye so that they will watch to the very end.
Second, your story needs to relay the brand name and the product or service you are trying to sell. This also applies if you are designing a PSA with a specific message. The narrative needs to have relevance to what you want the viewers to note.
Third, the story and branding need emotional resonance. If you want people to take action and buy the product or service, they need to understand why. The emotion doesn’t even need to be happy necessarily; sometimes, a bittersweet feeling can fit your branding. What’s important is that viewers remember it.
Fourth, your ad needs structure in the design and execution. Depending on your media — live-action, animation, CGI– the production company has different narrative constraints to fulfill. You can skimp on the advertising budget in rare cases, but generally, you want to aim for high-quality content without breaking the bank.
How To Make Your TV Advertising Effective
Make your brand, product, and message likable, as well as memorable. A television commercial strives to put a name in the consumer’s mind. They can recite a slogan, recall a jingle, or say a catchy title. You also want people to like your brand so they recognize the name with positivity.
Stay transparent. This facet is common sense, but you need to comply with any guidelines that pertain to your target audience. For example, suppose you are selling alcohol. Different networks have rules regarding how and when to run your ad and the content allowed. Children’s advertising is similar, with experts and the FCC concerned about the effect of brands on growing minds. Always check the regulations.
Target your audience specifically. Purchasing advertising slots and developing content requires knowing when your desired viewer will watch and where. You want to find out who is watching local TV or cable networks and how to curtail them if those slots fit your budget. Customer surveys and research can help you locate the ideal slots.
Do not expect overnight results. With a few exceptions, business sales will not increase significantly after an initial campaign. You need to have a system to track it gradually over time. Track your results, either with specific calls to action and with measurable milestones.
Leverage Broadcast TV With TVA Media
TVA has seen how commercials can help small businesses and large ones thrive over many years. We have years of experience helping develop direct-response campaigns that can push a brand’s name from obscurity to optimal awareness.
To get started with a new campaign for your product or service, please reach out to us today. TVA will refine your call to action and help you reach more viewers when working with our team.