Case Studies & References
- Direct Response
- Health & Beauty
- Kickstarter Campaigns
- Package Goods
- Publicly Traded
- Real Estate / Development
- Weight Loss
ROI on PR efforts are measured by:
Gross Media Impressions: How many viewers, listeners or readers saw or heard the story.
Ad Dollar Equivalency: The comparison of how much it would cost in advertising dollars if a company placed ads that ran on the outlets during that timeframe and length of time.
Message Pull Through: Indication of how many times core messages were conveyed in a story.
Website Clicks: Spikes in Website visits during a PR campaign. For example, there should be some measurement of traffic right after a SMT. Same goes for phone calls if a phone number is given.