The fastest way to convert your audience into buyers is through direct response television (DRTV) advertising, more commonly known as infomercials. Some of the largest companies have tried it, a... read more →
We all encounter direct response marketing schemes daily without even realizing what they are precisely, and what they’re making us do. Direct response advertising is currently the fastest form of... read more →
There are several misconceptions running around the truth about the differences between infomercials vs commercials. It’s not uncommon for people who are unfamiliar with the technicalities of the TV advertising... read more →
Is it wise to invest in infomercials knowing how much they can cost even when you’re advertising during the fringe (late night) hours? For most brand advertisers, airing on TV... read more →
Dowmecia Edgerton OTT, or “Over The Top” programming is the latest wave in evolving consumer TV viewing habits, which presents dramatic new opportunities for DRTV advertisers. First, some background. People... read more →
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