To say that OTT is on the rise in 2020 may be a bit of an understatement. As more viewers cut the cord in favor of streaming services, the streaming... read more →
Just over 30 days into widespread shelter-in-place restrictions and a TV industry without live sports, already new TV advertising and viewership paradigms are emerging. Over the last month, we’ve been sharing an... read more →
As COVID-19 continues to make its impact across the globe, Kantar is tracking how key advertising categories are responding to the virus with a YoY comparison of the number of... read more →
COVID-19 is uncharted territory and advertisers are trying to navigate this “new normal.” Naturally, ad spend and performance have been under the microscope. See how advertisers responded to the global... read more →
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