The brashness of the badly scripted 1990s infomercial eventually led the majority of advertisers to consign the medium to the realm of parody. But Procter & Gamble has started to... read more →
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Jensen, director of data... read more →
Dive Brief: Direct-to-consumer (DTC) marketers boosted TV media spending by 60% to $3.8 billion in 2018 from a year earlier as they pursued broader growth following initial investments in social... read more →
VAB TV Commercial, 'Touch of Modern'
United States - 06-04-2019 — Upwards of 85 percent of United States internet users regularly watch video content on at least one of their devices every month. United States -... read more →
Network unveils findings during upfront What's the future of digital advertising? Find out from featured speakers including Sir Martin Sorrell of S4 Capital and Linda Boff of GE July 24th and... read more →
Dwayne Wade is a basketball legend, and Budweiser just cashed in. Bigtime. If you don’t know who he is, Dwayne Wade was one of the best basketball players of this... read more →
As the media landscape has fragmented with the emergence of new advertising mediums, the television has had to radically evolve over the past two decades. Due to these changes, many... read more →