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TV Infomercial Information

Street Strider
What is an Infomercial Production? – An infomercial is basically a commercial that is very similar in appearance to a news program, talk show, or other non-advertising program content. It’s sole purpose, however, is to drive the viewer to a specific action, often the purchase of a product or service. It can also be used to drive leads for subsequent follow up. Let’s discuss the most common infomercial production company formats.
Average Production Cost for 1/2 hr. Infomercial
documercial direct response infomercial production infomercial producer tv newsmagazines infomercial

TV NEWSMAGAZINES & DOCUMERCIALS

Documercial-Style Infomercial Producer - TVA is a pioneer of the “Documercial” and TV newsmagazine format, having produced such specifically-formatted programs since 1986 – including ones starring Mark Spitz, Tom Skerritt, James Earl Jones, Cliff Robertson, E. G. Marshall, Ringo Starr, Mariette Hartley, Michelle Kwan, and other notable celebrities.
News-Style Infomercial Production - Our news feature style combines the appearance of a documentary movie with the objectives of a commercial (referred to by some as a “documercial”). The result is a documentary-like show that sells a product, service or lifestyle, but with an informative, classy and soft-sell approach. There's no hard- sell "slicing" or "dicing" here (unlike what is often found in more traditional infomercial formats).
Long Form Infomercials - TVA has found that to effectively move an audience to action, long form commercials must possess a strong storyline, top level talent and high production values. This is why our productions have a smoother, more polished, movie-like finish. By their very nature, they are designed to methodically overcome an increasingly cynical and wary audience.
Infomercial Production Company Approach - Unlike most TV spots and infomercials which are usually hard sell and appeal to the lowest common denominator, our programs use an intelligent, informative, softer-sell approach which appeals strongly to today's sophisticated consumers (who are much more suspicious and less receptive to the standard, formulaic, testimonial-driven, talking-head approach taken in most traditional infomercials
According to Film and Video Magazine:
“The average production costs in Los Angeles for a 30-second TV spot is approximately $94,000. TVA has produced dozens of 30-minute documercials for far less than this amount while still maintaining the same level of national broadcast program quality.”
Western Media, the world's largest media buying service, made this recent comment about our latest infomercial:
"It is the highest quality and most moving direct response, long form commercial we've ever seen on the air."
This level of work also explains why, when TVA entered five samples of our work in the National Telly Awards, we walked away with five major awards.
By creating electronic media that combines sight, sound, motion and emotion --- we turn our client's vision into visuals and image into income. Having the world's largest production studio in our backyard with 34 soundstages and 33 back lot filming locations also helps us to give our clients a competitive edge
Learn more now about our unique approach to Infomercial Production and our Blended Media programs that bring your message to the broadest audience possible.
 

INFOMERCIAL PRODUCTION EXAMPLES

 
 
TVA Production - One of the leading infomercial production companies in Los Angeles.
 
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