TV Newsmagazines & Documercials |
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28:30 infomercial that uses production/creative techniques derived from
the traditional documentary form. These may include: on-camera
spokesperson, live or taped interviews, multiple location shooting;
voice over narrator, real people features -- all interwoven into a
seamless half hour. This format, like "60 Minutes" or "20/20," is based on actuality, i.e. no fictional elements are presented unless denoted as "dramatizations." |
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important differentiator in this proposal is that our initial campaign
will offer information through opinion leaders and accredited news
personalities in primarily a News Feature format - a 20/20 or Dateline
newsmagazine style - rather than through traditional HARD SELL
advertising used in commercials, infomercials, and print / radio ads.
Presenting information in an editorial news format has frequently
proven to be several times more effective than traditional commercials
or advertising. |
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| TVA is a pioneer of the "documercial" and sponsored TV newsmagazine format, having produced such programs since 1986 - starring Mark Spitz, Tom Skerritt, James Earl Jones, Cliff Robertson, E. G. Marshall, Ringo Starr, Mariette Hartley, Michelle Kwan, and other notable celebrities. |
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See Celebrities |
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| Our
news feature style combines the appearance of a documentary with the
objectives of a commercial (which we coined "documercial" clear back in
1987. (Google this word and you'll see TVA ranked as #1 in organic
listings. We're also always in the #1 or #2 Google spot for
"infomercial production", media blitz, infomercial production company,
and several other keywords). The result is a documentary-like show
that sells a product, service or lifestyle, but in an informative,
classy and soft sell way. There's no hard sell "slicing" or "dicing"
here (unlike the ubiquitous infomercial format). |
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| TVA has found that to effectively move an audience to
action, long form commercials must possess a strong storyline, top
level talent and production quality. This is why our productions have a
smoother, more polished, movie-like finish. By their very nature, they
are designed to methodically overcome an increasingly cynical and wary
audience. |
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| Unlike most TV spots and infomercials which
are usually hard sell and low brow, our programs use an intelligent,
informative, softer-sell approach that appeals strongly to today's
consumers (who are becoming much more sophisticated and
cynical/suspicious of the standard formulaic, testimonial-driven,
talking-head approach). |
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| The success of our news
approach has allowed TVA to carve a niche in the broadcast market. A
big part of our success is that we're able to bring the best of show
business to your business for approx. 7% of the costs of traditional
advertising. |
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| For instance, as quoted in Film and Video Magazine, |
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| "The average production costs in Los Angeles for a 30-second TV spot is approximately $154,000." |
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| TVA has produced dozens of 30-minute documercials for far less than this amount while still maintaining the same level of national broadcast program quality. |
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| A quote from Western Media, the world's largest media buying service, pretty well sums it up regarding our documercial quality : |
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"It is the highest quality and most moving direct response,
long form commercial we've ever seen on the air." |
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| This
level of work also explains why, when TVA entered five samples of our
work in the National Telly Awards, we walked away with five major
awards. |
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| By creating electronic media that combines sight, sound, motion and emotion --- we turn our client's vision into visuals and image into income.
Having the world's largest production studio in our backyard with 34
soundstages and 33 back lot filming locations also has helped give our
clients a competitive edge. |
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