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What is an Infomercial Production?

An infomercial is basically a commercial that is very similar in appearance to a news program, talk show, or other non-advertising program content. It’s sole purpose, however, is to drive the viewer to a specific action, often the purchase of a product or service. It can also be used to drive leads for subsequent follow up. Let’s discuss the most common infomercial production company formats, and explore the benefits of infomercial solutions.


Documercial-Style Infomercial Production

TVA is a pioneer of the “Documercial” and TV newsmagazine format, having produced such specifically-formatted programs since 1986 – including ones starring Mark Spitz, Tom Skerritt, James Earl Jones, Cliff Robertson, E. G. Marshall, Ringo Starr, Mariette Hartley, Michelle Kwan, and other notable celebrities

News-Style Infomercial Production

Our news feature style combines the appearance of a documentary movie with the objectives of a commercial (referred to by some as a “documercial”). The result is a documentary-like show that sells a product, service or lifestyle, but with an informative, classy and soft-sell approach. There’s no hard- sell “slicing” or “dicing” here (unlike what is often found in more traditional infomercial formats).

Long Form Infomercials

TVA has found that to effectively move an audience to action, long form commercials must possess a strong storyline, top level talent and high production values. This is why our infomercials have a smoother, more polished, movie-like finish. By their very nature, they are designed to methodically overcome an increasingly cynical and wary audience.

Infomercial Production Company Approach

Unlike most TV spots and infomercials which are usually hard sell and appeal to the lowest common denominator, our programs use an intelligent, informative, softer-sell approach which appeals strongly to today’s sophisticated consumers (who are much more suspicious and less receptive to the standard, formulaic, testimonial-driven, talking-head approach taken in most traditional infomercials.

According to Film and Video Magazine:

“The average production costs in Los Angeles for a 30-second TV spot is approximately $94,000. TVA has produced dozens of 30-minute documercials for far less than this amount while still maintaining the same level of national broadcast program quality.”

Western Media, the world’s largest media buying service, made this recent comment about our latest infomercial:

“It is the highest quality and most moving direct response, long form commercial we’ve ever seen on the air.”

This level of work also explains why, when TVA entered five samples of our work in the National Telly Awards, we walked away with five major awards.
By creating electronic media that combines sight, sound, motion and emotion — we turn our client’s vision into visuals and image into income. Having the world’s largest production studio in our backyard with 34 soundstages and 33 backlot filming locations also helps us to give our clients a competitive edge.
Learn more now about our unique infomercial solutions and our Blended Media programs that bring your message to the broadest audience possible, and see for yourself why we are unlike any other infomercial production company that you’ll find.


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