Our DRTV campaign was the first paid advertising in their entire 141 year history. It featured James Earl Jones and Cliff Robertson and included a ½ hr. documercial, three TV and Radio spots, and a 10-minute fulfillment video called “Happiness From Living a Life Money Can’t Buy” in both English and Spanish. Western Int’l Media called it “the most moving and elegant long-form program we’ve seen to date.”
“We are extremely pleased with the results and greatly appreciate our six year association with TVA.”
Robert Bearchell, Director of Community Relations
