Level II Media Package

LEVEL II - TARGETED ADVERTISING & PR - PRODUCTION, PLACEMENT, MONITORING & PROMOTION PACKAGE

Includes all the features of the Level I Package but with more PR and Ad placement guarantees; more production elements, higher production values, nearly twice the number of airings and months of media exposure - on higher rated networks.

Run of Campaign: Four months (including production time)
Guaranteed Airings: 5,500
Estimated Campaign Media Value: see Value Calculator below*

PRODUCTION
Includes script-to-screen production of:

TV News Spotlight
NewsBreak™ or TV spot (client's choice)
DVD Encoding
50 DVD copies
Tradeshow Loop Presentation
Digital versions for podcasting, webcasting and VOD
Complete scripting
Two days of Shooting on locations approved by client AND on a state-of-the-art HD sound stage / news set in Hollywood, CA
Production Insurance, TVA’s local Location and Travel expenses and Per Diem
Director and Producer Fees
Emmy-winning news anchor and accredited field reporter
Voice-over narration
Unlimited stock footage from in-house library (21 years of archived production footage)
Complete Post Production / Editing with Graphics, Digital Editing, Music, Broadcast Mastering...
All Administrative and Overhead

DISTRIBUTION
Includes:

Creation of a media web page for broadcast stations to view the production online, request a hard copy tape and access the script and media alert
Distribution via cassette to approximately 270 broadcast stations and cable system subscribers
Inclusion of Client’s Spotlight in the Transmission Bulletin which is sent to Program Directors with the tape
Hosted lead-in, with graphics introducing Spotlight
Optional viewer response mechanism (i.e. toll free number or web address/URL) at the end of your Spotlight
A visual credit of Client’s name at the end of the program
Copies of the full programs for your files
Final distribution report including listings of all stations using the Spotlight for the specific month, displayed by market rank

MEDIA PLACEMENT
(Four Month Campaign)

Your or will air on national and local cable, satellite and broadcast affiliates throughout the U.S. and possibly Canada---as well as onboard one or more major airlines. Programs will air as regular (non-paid) programming and as sponsored (paid) programming.

You are guaranteed a minimum of 2,000 airings of the TV News Spotlight. The majority of Spotlight airings will take place between 6:30 am and 10:30 pm daily and in Top 50 markets during primetime hours (5:30 pm-10:30 pm) generating 12-18 million audience impressions, based on Nielsen Rating Systems (SIGMA).
You are also guaranteed a minimum of 3,500 airings of the TV Spot or NewsBreak™ on top cable or satellite networks.
Airings include your choice of two National Network Clusters:

INFLIGHT

Airings will also occur on one or more major airlines as in-flight programming.

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"Featured Video" placement of Spotlight on 125 TV station websites for three months with a guaranteed reach of 12 million unique visitors
"Featured Video" placement of Spotlight on 11 Radio station websites in top markets for three months reaching 6 million unique visitors
50 DVDs of your Spotlight with customized packaging and labeling.
Custom-edited continuous LOOP VERSION of Spotlight for use at Tradeshows, In-Store or In-Lobby Exhibition, Symposia, Press Conferences, etc.
"Top Story" placement for four months on home page of one or more of TVA's news portals including:

Business World News | Health World News
Entertainment World News | Political World News

Total Audience Impressions (est)

19 million

Airlines

1 million

Internet

18 million

Total Audience

38,000,000