Terry is one of the most successful direct response television writers in the industry today. He wrote TEN top 10 hit infomercials in the last 24 months. Terry has over 25 years of DRTV experience and over 500 DRTV campaigns to his credit. His extensive experience and proven ability to consistently writer winners makes him one of the most sought after writers in the business. Remarkably, campaigns that Terry wrote received EIGHT nominations for the 2015 ERA Moxie Awards—the premiere award recognizing excellence in DRTV Marketing.
Terry’s recent writing hits include WORX Aerocart, Shark Sonic Duo–a # 1 show, T-Fal Opti-Grill, Lifestyle Lift, Ninja Cooking System, OctaSpring Mattress, Shark Steam and Spray Mop, Hair Club, Ninja Mega Kitchen System, AAG Reverse Mortgage, Bosley Hair Restoration, Butterball Turkey Fryer, Clear TV, Waterpik, AbDoer Twist, JNL Fusion, and Atlantis Resorts.
Terry has a comprehensive understanding of DRTV scripting, DRTV strategy, creative development, product marketing, and product offers. Terry has a proven ability to write winning campaigns in direct response advertising.