After directing his first DRTV commercial in 1991, Bruce is in his 25th year in the direct response arena and is starting to get the hang of it. Over that time, Bruce combined his love of images with the need to connect directly with consumers by becoming a creative director. As a result, Bruce and his team have always been on the leading edge of the highly powerful niche called, Brand Response. Focused on marrying branding with direct response, Bruce and his team achieve results in commercials, infomercials and online campaigns that achieve target goals and leads while concurrently enhancing the Brand via the highest professional standards (all within reasonable budgets).
To date, Bruce has created, directed and produced over 500 campaigns for clients such as DIRECTV, VISA, Microsoft, Los Angeles Times, Citibank, United Airlines, Starbucks, Dell, Bounce, Cascade, Dawn, CoverGirl, Eukanuba, Iams, Hamilton Beach, SC Johnson, Brita, Epson, Disney, Whirlpool, Mr. Coffee, Sunbeam, and TJ Maxx… to name a few.
Bruce’s commitment to create great looking commercials (to support general rate campaigns), combined with compelling offers (to generate a response and maximize ROI), continues to be the winning combination for numerous clients. The ideal direct response offer for both the consumer and the advertiser is the Win-Win offer. And this commitment has been directly attributable to more than $2 billion of measurable revenue over the past two decades for these clients.