For over 20 years, Jennifer has utilized her direct marketing and brand management talents to deliver exceptional results for Fortune 500 companies seeking to incorporate DRTV and other forms of digital and direct marketing into their media mix. Prior to her career in direct marketing, Jennifer was a stock broker; her love of numbers has translated into supporting her clients with meaningful marketing analytics.
At Mattel, as Direct Marketing Director Worldwide, she launched and built a $180million direct to consumer business, including an award winning and highly profitable infomercial. As VP Direct & Digital Marketing at Vivendi Universal Games she developed integrated marketing for both Universal Studios games and Knowledge Adventure games to deliver a 10% increase in sales while reducing costs.
Jennifer has been supporting clients in a wide variety of industries, from children’s products to fitness products, with program development and project management services for over 10 years. Most recently Jennifer launched Sage Spoonfuls via DRTV with the key goal to drive retail while delivering incremental direct to consumer sales. The campaign was a huge success; Sage Spoonfuls exceeded their sales goals and continues to expand their retail presence.