News Features vs. Advertising

According to a recent Roper Survey:
Six times more people watch/read/listen to
news features than ads.

News Features are third party endorsements, ads are not.
News Features can communicate much more information than an ad.
The Wharton School of Business, University of Pennsylvania conducted a major research study on print versus video. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure.