Broadcast Monitoring Report - Monday, June 21, 2004

((Your report was based on electronic tracking from Sigma™ and Teletrax™)
Pro Swimmer (VNR) Produced by TVA for
Project - Pro Swimmer VNR (VNR)
Client - TVA Productions
Project ID - 05DC04-0021  
     
Distribution Date Transmission Time Satellite Coordinates
Tuesday, May 25, 2004 1:00 PM - 1:30 PM Telstar 5/Transponder 19
Wednesday, May 26, 2004 10:00 AM - 10:30 AM Telstar 6/Transponder 22
Friday, June 18, 2004 1:00 PM - 1:30 PM IA 5/Transponder 19
News Of The Day for May 25, 2004
Bush Tries To Win International Backing For Iraq Plan
Sanchez Replaced In Iraq But Pentagon Denies Link To Prison Abuse
Heavy Rains, Flooding Leave Over 300 Dead In Caribbean
Usage Summary  
Category Cumulative
National 3
Localized broadcast 216
Total impressions 3,121,810
Shaded line items are being reported for the first time.

Proswimmer - Broadcast Monitoring Report
New
Rank
Market Area
Market Name
Station
Affil
Aired
Date
Aired
Day
Time
Day Part
Impressions
Natl. ----- CNNfn --- 06/17/04 THU 9:30 AM DT 88,000 
43 Memphis WMC NBC 06/21/04 MON 5:30 AM EM 37,700 
  Natl. ----- FOX NET FOX 06/03/04 THU 8:30 PM PT 1,827,110 
  Natl. ----- PRIMER
IMPACTO
UNI 05/27/04 THU ----- -- 825,000 
  1 New York Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  2 Los Angeles Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  3 Chicago Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  4 Philadelphia Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  5 San Francisco Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  6 Boston Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  7 Dallas Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  8 Washington, DC Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  9 Atlanta Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  10 Detroit Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  11 Houston Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  11 Houston KTRK ABC 06/04/04 FRI 11:30 PM LE 42,600 
  11 Houston KTRK ABC 06/05/04 SAT 11:00 PM LE 44,700 
  11 Houston KTRK ABC 06/06/04 SUN 9:30 AM DT 89,500 
  12 Seattle Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  13 Tampa-St. Petersburg Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  14 Minneapolis Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  15 Phoenix Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  16 Cleveland Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  17 Miami Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  18 Denver Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  19 Sacramento Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  20 Orlando Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  21 St. Louis Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  22 Pittsburgh Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  23 Baltimore Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  24 Portland, OR Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  25 Indianapolis Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  26 San Diego Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  27 Hartford Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  28 Charlotte Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  29 Raleigh Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  30 Nashville Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  31 Kansas City Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  32 Cincinnati Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  33 Milwaukee Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  34 Columbus, OH Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  35 Greenville, SC Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  36 Salt Lake City Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  37 San Antonio, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  38 Grand Rapids, MI Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  39 West Palm Beach Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  40 Birming-Ann-Tuscaloosa,AL Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  41 Norfolk Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  42 New Orleans Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  43 Memphis Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  44 Buffalo Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  45 Oklahoma City Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  46 Greensboro, NC Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  47 Harrisburg, PA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  48 Providence Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  49 Albuquerque, NM Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  50 Louisville Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  51 Las Vegas Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  52 Jacksonville, FL Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  53 Wilkes-Barre, PA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  54 Austin, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  55 Albany Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  56 Little Rock Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  57 Fresno Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  58 Richmond Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  59 Dayton Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  60 Tulsa Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  61 Knoxville Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  62 Mobile, AL Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  63 Charleston, WV Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  64 Flint, MI Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  65 Lexington Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  66 Roanoke Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  67 Wichita, KS Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  68 Green Bay Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  69 Toledo Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  70 Ft. Myers, FL Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  71 Tucson, AZ Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  72 Honolulu Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  73 Des Moines Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  74 Portland, ME Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  75 Rochester, NY Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  76 Paducah, KY Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  77 Omaha, NE Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  78 Springfield, MO Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  79 Syracuse Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  80 Spokane, WA Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  81 Shreveport Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  82 Champaign, IL Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  83 Huntsville Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  84 Columbia, SC Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  85 Madison, WI Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  86 Chattanooga Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  87 South Bend Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  88 Cedar Rapids, IA Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  89 Burlington, VT Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  90 Jackson, MS Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  91 Tri-Cities, TN-VA Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  92 Waco, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  93 Colorado Springs Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  94 Davenport Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  95 Baton Rouge Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  96 Johnstown, PA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  97 Harlingen, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  98 Savannah Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  99 Evansville, IN Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  100 El Paso Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  101 Youngstown, OH Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  102 Lincoln, NE Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  103 Greenville, NC Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  104 Charleston, SC Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  105 Ft. Wayne, IN Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  106 Springfield, MA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  107 Tyler, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  107 Tyler, TX KLTV ABC 05/27/04 THU 6:30 AM EM 27,200 
  108 Ft. Smith, AR Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  109 Florence, SC Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  110 Lansing, MI Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  111 Tallahassee Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  112 Traverse City Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  113 Sioux Falls, SD Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  114 Augusta, GA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  115 Montgomery Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  116 Reno, NV Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  117 Peoria Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  118 Fargo, ND Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  119 Santa Barbara Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  120 Eugene, OR Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  121 Monterey Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  122 Macon, GA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  123 Boise, ID Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  124 Lafayette, LA Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  124 Lafayette, LA KDCG PAX 05/31/04 MON 6:30 PM EF 75,000
  124 Lafayette, LA KDCG PAX 06/01/04 TUE 6:30 AM EM 65,000
  125 Columbus, GA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  126 La Crosse, WI Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  127 Yakima, WA Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  128 Corpus Christi, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  129 Amarillo Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  130 Bakersfield Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  132 Chico, CA Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  133 Rockford, IL Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  134 Wausau, WI Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  135 Monroe, LA Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  136 Duluth, MN Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  137 Topeka, KS Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  138 Beaumont, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  139 Columbia, MO Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  140 Medford, OR Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  141 Erie, PA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  142 Wilmington, NC Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  143 Wichita Falls, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  144 Sioux City, IA Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  145 Albany, GA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  146 Joplin, MO Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  147 Lubbock, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  148 Terre Haute, IN Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  149 Salisbury, MD Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  150 Bluefield-Beckley, WV Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  151 Wheeling, WV Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  152 Rochester, MN Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  153 Bangor, ME Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  154 Binghamton, NY Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  155 Anchorage Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  156 Biloxi, MS Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  157 Odessa, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  158 Panama City, FL Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  159 Minot, ND Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  160 Palm Springs Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  161 Sherman-Ada Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  162 Gainesville Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  163 Abilene, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  164 Idaho Falls, ID Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  165 Clarksburg, WV Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  166 Quincy, IL Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  167 Utica, NY Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  168 Hattiesburg, MS Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  169 Missoula, MT Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  170 Billings, MT Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  171 Dothan, AL Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  172 Yuma, AZ Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  173 Elmira, NY Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  174 Rapid City, SD Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  175 Lake Charles Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  176 Alexandria, LA Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  177 Watertown, NY Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  178 Marquette Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  179 Jonesboro, AR Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  180 Harrisonburg, VA Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  181 Bowling Green, KY Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  182 Greenwood, MS Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  183 Jackson, TN Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  184 Meridian, MS Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  185 Lima, OH Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  186 Charlottesville Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  187 Parkersburg, WV Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  188 Great Falls, MT Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  189 Lafayette, IN Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  190 Grand Junction, CO Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  191 Laredo, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  192 Twin Falls, ID Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  193 Eureka, CA Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  194 Butte-Bozeman, MT Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  195 San Angelo, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  196 Cheyenne, WY Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  197 Ottumwa, IA Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  198 Mankato, MN Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  199 Bend, OR Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  200 Casper, WY Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  201 St. Joseph, MO Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  202 Zanesville, OH Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  203 Fairbanks, AK Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  204 Victoria, TX Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  205 Presque Isle, ME Cable FOX 06/03/04 THU 8:30 PM PT FOX NET
  206 Juneau Cable FOX 06/03/04 THU 5:30 PM EF FOX NET
  207 Helena, MT Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
  208 Alpena, MI Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  209 North Platte, NE Cable FOX 06/03/04 THU 7:30 PM EF FOX NET
  210 Glendive, MT Cable FOX 06/03/04 THU 6:30 PM EF FOX NET
Click here to submit questions regarding this report.
EM Early Morning (5:00AM-9:00AM)
DT Day Time (9:00AM-4:00PM)
EF Early Fringe (4:00PM-8:00PM)
PT PrimeTime (8:00PM-10:00PM)
LE Late Evening (10:00PM-1:00AM)
LN Late Night (1:00AM-5:00AM)
This report is a cumulative compilation of the television stations and major cable outlets that covered your story since first date of transmission. Medialink employs the most comprehensive group of methodologies available in the industry today to monitor your VNR usage, including electronic tracking systems, phone calls to stations and the exclusive NewsIQ on-line broadcast database.
Documentation for each confirmed airing is provided as follows:
  • MED refers to a hit that didn't come in via Medialink's electronic tracking systems but was confirmed via the station directly.
  • HRD denotes a hard-copy request from the station.
  • The reported length refers to the amount of video from your story used by the broadcaster and is not indicative of the total air time devoted to the subject matter.
  • Airdates represented by an "X" indicate the station confirmed the airing over the telephone, but could not recall the specific airdate.
  • Domestic audience figures and demographic information are based on data provided by Nielsen Media Research. International audiences are estimates based on broadcast analysis in the individual countries.
  • To ensure availability, be sure to submit your request for airchecks within 30 days of airing.
  • Usages denoted by "Promo/Teaser" reflect that a station may have used your video to tease a story for an upcoming newscast or in an on-air promotion. Airchecks are not available because these airings do not occur during recorded programs. This information is provided in order to give you the most comprehensive monitoring report available.
  • For a more detailed analysis of your broadcast, internet and print coverage and the impact your campaign may have had among your target audiences, Delahaye Medialink Communications Research division can help. Drawing on the resources of 80 professionals from the worlds of public relations, journalism and market research, Delahaye Medialink provides content analysis of new and traditional media coverage as well as surveys among target audiences. For more information, visit our website: www.delahayemedialink.com.
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MEDIALINK - Your Video News Source

SUBJECT: STAYING SAFE AND FIT DURING SWIM SEASON

Drowning is the Number One Cause of Death For Children Under 15

A New Device Safely Teaches Kids How To Swim While Providing Fitness Fun

ATTN: News Producers/Assignment Editors/Satellite News Coordinators

KEYWORDS: Summer Swimming Safety Beach Pool Children

The following is a satellite newsfeed advisory:

STORY SUMMARY:

Memorial Day weekend is upon us marking the start of summer fun. For many, that includes heading to the pools and beaches for a swim to cool down and shape up. Teaching your child and yourself how to swim and strengthening those skills can be one of the most important things you can do this summer.

According to The National Safety Council, drowning is the number one cause of death for children under 15. American Red Cross statistics show that nearly 1,000 children ages 14 and under drown every year in the United States. More than half of these deaths are children ages four and under. Most of these drownings occur in swimming pools and are, in most cases, preventable. Swimming can be great fun for kids, but it's imperative to teach them the proper skills for safety.

Doctors agree swimming is one of the best forms of exercise and physical therapy not only for children but people of any age or fitness level.

Nine-time Olympic Gold Medalist Mark Spitz uses a new device called the ProSwimmer 3-in-1 Stationary Swimmer that was developed for fitness, therapy and teaching swimming. It acts as a swimming treadmill, holding the swimmer in place so he can swim in any size or shape pool, without having to stop and turn around. The swimming aide features a soft flotation belt which is attached to a floating spreader which is then anchored to any permanent pool fixture. It provides the buoyancy needed to swim in place as the student learns and practices stokes and breathing techniques.. This also provides an excellent workout routine for anyone trying to get fit and lose weight. For physical therapy it can provide buoyancy and stability for aquatic exercise and range-of-motion exercises. It allows a patient recovering from an illness or injury to engage in an exercise regimen that is gentle on bones and joints. It is also appropriate for senior fitness, and for the medically obese as a low-impact form of exercise.

THIS SATELLITE FEED CONTAINS:
B-Roll:
  • Kids swimming and playing in pool
  • Father teaching daughter to swim
  • Mark Spitz using ProSwimmer
  • Mother teaching son to swim with ProSwimmer
  • Various people swimming with ProSwimmer
  • Boy swimming Freestyle
  • Mark Spitz swimming in Olympic Pool with others
  • Underwater various shots
  • Product shots
  • File footage of Mark Spitz competing in 1972 Olympics, Munich
SOT:
  • Mark Spitz, Nine Time Olympic Gold Medalist
  • H.T. Linke, American Red Cross
  • Leonardo Riera, Inventor of the ProSwimmer
  • Danielle Orland, Dr. of Physical.Therapy.
FEED DATE: TUESDAY, MAY 25 2004
FEED TIME: 1:00 - 1:30 PM ET (FED IN ROTATION)
COORDINATES: C BAND: TELSTAR 5 (C) /TRANSPONDER 19 /AUDIO 6.2 & 6.8 DL: 4080 (V)
RE-FEED DATE: WEDNESDAY, MAY 26 2004
RE-FEED TIME: 10:00 - 10:30 AM ET (FED IN ROTATION)
COORDINATES: C BAND: TELSTAR 6 (C) /TRANSPONDER 22 /AUDIO 6.2 & 6.8 DL: 4140 (H)
Produced for ProSwimmer

FOR STORY INFORMATION, CONTACT: Diane Huth, 210-601-7852 or dianehuth@aol.com

FOR TECHNICAL INFORMATION, CONTACT: Medialink, 212-682-8300 / 800-843-0677

THIS FEED IS FREE FOR UNRESTRICTED USE.

A HARD COPY OF TAPE NUMBER (05DC04-0021) CAN BE OBTAINED BY CONTACTING MEDIALINK AT 212-812-7040. WE WELCOME YOUR COMMENTS REGARDING FEED CONTENT AND QUALITY.